Marketing and Communications Manager: Interview with Cadwal Assémat



What is your position at Net4All and what does it entail?

To properly explain my position, it’s best to start by putting it in context. Originally, I joined Net4All as an intern for marketing and communications.

However, one month after my arrival, new opportunities arose for the person responsible for my internship. Thus, I quickly found myself confronted with new responsibilities under the new leadership of Anthony Gerard.

So today, my job has become quite multifaceted. It involves taking care of everything related to the company’s marketing and communication.

For example, this can include internal communication, i.e. preparation and distribution of company news for employees. And also external communication, with posts on social networks, statistical monitoring and reporting.

On the other hand, there is an event side to my work, with participation in trade fairs (when they are held), which is preceded by preparation, implementation of communication plans, creation of visuals, etc.

Other than the pure communications activities, there is also more of a marketing aspect, this includes managing the Google Ads account and, to be more precise, our AdWords campaigns.

Finally, I may be asked to conduct various studies, interviews with employees and customers, in short, anything that could contribute to our content.

In short, it’s a job with a multitude of intertwined activities.

Why are you doing this internship? (Studies, field, etc.)

How did I get here? That is a question I ask myself regularly! More seriously, it is a question of validating my third year at ISCOM Paris, continuing my studies until I have taken a master’s degree, i.e. 5 years of studies after the baccalaureate for France, because, although I haven’t mentioned it, I am French.

I was in the advertising training program at the University of Paris Descartes. These studies combine theory and practice, and practice means studies in the field. Consequently, internships have quickly become an essential part of our education, which is also the case at ISCOM. Thus, I was thus able to complete my 6-month validation internship here.

Concerning the selection of this internship, it was high on my list of choices because many of my acquaintances have told me about how Switzerland is a country with a high quality of life and the possibility to have many good experiences, and because the assignment offered by the company was in line with what I was looking for.

Why did you choose Net4All?

The opportunity to do my internship with Net4All presented itself, and the company was very responsive, which was convenient for me because I needed a quick response. In addition, the administrative procedures in Switzerland are efficient, but still quite long, making it essential to plan ahead; even more so for an international stay.

What do you like most about this job?

Even though it wasn’t anticipated by the company, I appreciate the responsibility given to me following the departure of my former manager. This has allowed me to take more initiative and to be able to have a say in what I do.

There is some freedom and diversity in my assignments, which is rather nice for a student used to recurring schedules.

Moreover, the colleagues are really nice, both in France and in Switzerland. It is a real pleasure to work with them.

What is your typical day like?

My typical day involves getting up, getting ready and going to my office. These are the only really recurring things each day.

Indeed, the projects are extremely diverse, as I have mentioned, even if some things remain routine, such as meetings. For example, in the lockdown period, the number of tasks could easily rise to 6 or 7 per day.

However, this diversity of action means that my days are never really the same in terms of activity. Except for a regular cup of coffee, or cup of tea, if the cupboards are empty.

What do you think of your position here?

I would say it has evolved a lot over time.

For the sake of imagery, I would say that it all began on a motorway, on which I was travelling steadily, sure of my destination. The departure of my manager disrupted this somewhat naive peace of mind. It was at this point that a number of decisions had to be made in order to continue moving forward with both the old and the new assigned tasks.

Fortunately, Anthony Gérard, CEO Switzerland and Carine Guillemet, Communications Manager France were very helpful.

Today, my working environment is well structured, I work alongside people who are punctilious and friendly and who are very pleasant to work with.

Why do you work in this sector?

I have a somewhat unusual educational background. In high school I focused on science because my parents imagined me becoming an aeronautical engineer. Finally, I turned to economics and social sciences. During my post-baccalaureate orientation, a course of study that was particularly interesting to me was that offered by the Advertising Department at Paris Descartes. At the end of a rather intense selection process, I was accepted. It was a revelation, as it allowed me to open up and make the most of my creativity. So that’s why I stayed in marketing.

Then, why choose an IT company? Honestly, it was mostly for my CV. I believe that if I manage to sell products from a specific sector such as IT, I won’t have too much trouble selling more generalised products later on.

On a personal level, what do you enjoy doing?

I would say that I like the simple things, but which are often the most important for our fulfilment. I like going out with friends, going to restaurants, drinking coffee on the terrace, pointless discussions, talking about philosophy with enthusiastic people. I often go to the cinema; I like books that make you think, philosophy as well as science fiction. Otherwise, I play chess from time to time but not at a high level. Unfortunately, I don’t think I would make it through the qualifiers at the big tournaments… yet you have to believe in your dreams!

What do you think is the most important thing in an internship?

Good supervision, a good atmosphere and above all: good coffee!